A new loyalty scheme specially created for our trainers
Welcome to Trainers’ Club. A loyalty scheme from Principal Hotel Company that supports and rewards our trainers with great benefits you won’t find anywhere else.
We’ve designed every part with you in mind. To ensure each training session runs as smoothly as possible, whilst rewarding you with exciting perks at De Vere, Principal and partner hotels across the UK, each home to our new meetings & events service, Smart Space.
With everything from free room upgrades, to unlimited Burr & Co. coffee and free use of our leisure clubs all year round; running your training events has become all together more rewarding.
And because we like to keep things simple, you’ll automatically get all the extra benefits of Applause, which rewards you with exclusive perks when you stay over, and Showtime, our scheme for training and corporate event bookers.