At Principal Hotel Company, we're proud to offer a meetings and events service like no other. Introducing Smart Space. You'll find it at outstanding De Vere, Principal and Partner venues right across the country. Made up of nine service features, it's been meticulously crafted to create unforgettable events. So, whether you want a unique venue in the heart of the country, or the heart of the city, you'll experience the same exceptional level of service. Every time.

Service Features

Discover more about each of the features that make up our conference service, Smart Space, available across all of our De Vere, Principal and Partner venues.

Inspiring outdoor spaces

Inspiring outdoor spaces

Many of our properties have acres of manicured grounds, and we help you make the most of them. Enjoy teambuilding activities and breakout sessions in treehouses and tepees, or simply re-energise and focus the mind with our stunning views. Plus, with our Wi-Fi you can even stay connected while you wander.

The right environment

The right environment

We have a broad range of impressive event spaces. From bright and contemporary meeting rooms, to executive boardrooms classically styled to reflect the rich heritage of the building they’re in. But perhaps the most impressive of all are our grand spaces. Vast, elegant rooms that can accommodate up to 1,000 guests, and are sure to make any event an unforgettable occasion.

But we know that there's a lot more to meetings & events than just a space to work in. That's why our delegate rates also include full access to the open, communal spaces in our venues. Because whether it's one of our Burr & Co. coffee shops or a quiet corner of one of our lounges for some meeting prep or a call home; we believe these third spaces allow guests to make the most of the moments in-between and help set the tone for a productive and enjoyable event.

Personal conference host

Personal conference host

Offering a warm welcome and ready to help with any last-minute requests, our conference hosts are a friendly face throughout the day and dedicated to making everything run smoothly. They’ll stick to rapid response times so your timings don’t slip. And like all good hosts, they’ll remember your requirements for next time you visit.

Easy booking service

Easy booking service

Get access to live availability across all our properties by calling our PHCo Solutions team, for single or multi-venue enquiries. We even offer a full account management service to help every step of the way. Plus, wherever you choose to hold your event, we can provide a team of specialists to get the most out of the day.

Tech savvy support

Tech savvy support

Our tech team are on hand throughout the day to offer support when you need it. From getting you connected and set up for the day to being on hand with extra cables and device chargers. We’ve equipped each space with everything you’ll need, from super-fast broadband and interactive displays, to wireless screencast and Bluetooth sound systems. And when you need it, there’s a printing service, for when digital won’t do.

Breakout with Burr & Co. coffee

Breakout with Burr & Co. coffee

We believe that when the coffee is flowing, ideas will too. Our Burr & Co. breakout areas offer a vibrant space to collaborate or simply take a moment to relax. Enjoy speciality teas, juices, fruit infusions and sustainably sourced coffee, which are all replenished throughout the day to keep guests focussed.

Experiences to savour

Experiences to savour

Our expert head chefs have collaborated with Wendy Martinson OBE, a leading nutritionist to create nutritionally balanced dishes packed with flavour and seasonal ingredients. An exciting way to energise and delight guests whether you require restaurant dining, deli or grab & go options.

More rewarding

More rewarding

We have many ways to say thank you. From Showtime Rewards, which give you free cinema tickets just for enquiring with us, to Applause Rewards, our loyalty scheme which offers exclusive perks and discounts from your first stay. Plus, there’s our Trainers’ club, a scheme designed to make a trainer’s life easier.

Healthy body and mind experts

Healthy body and mind experts

We like to do things a little differently. That’s why we have a team of specialists to liven up conferences and reenergise guests. Our personal trainers get guests moving and motived. And our top chefs work with our very own group nutritionist to create brain foods and healthy energy boosters to keep guests engaged throughout the day.

EXPLORE SMART SPACE

Principal

PRINCIPAL is a collection of city-centre hotels based in landmark buildings in exceptional locations across Great Britain. 

De Vere

De Vere properties are a collection of stunning country estate hotels and event spaces in well-connected locations right across the country.

VIRTUAL TOURS

Walk around our venues without ever leaving your seat; 360˚ online tours of the spaces inside our beautiful De Vere and Principal properties

Latest Stories

The grounds of De Vere Beaumont Estate

SonofiFest - using the great outdoors to great effect

De Vere Beaumont Estate was chosen by Ashfield Meetings & Events as the venue for client, Sonofi UK's annual company day; SonofiFest, which took place in May 2018.

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No matter what the British weather throws at us, there really is no better way to get those endorphins flowing than filling your lungs with fresh air, strolling in the great outdoors.

Launching an icon

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