A loyalty scheme to reward our meetings & events bookers
We like to show you our appreciation. That’s why we created Showtime, a loyalty scheme from Principal Hotel Company. It’s our way of saying thank you for your conference, training and corporate events business.
Showtime is as simple as it is rewarding. There’s no minimum spend, you get your benefits automatically, and it applies to De Vere, Principal and our partner hotels across the UK, where you'll have access to our new meetings & events service, Smart Space.
With our dedicated portal, you can check your balance and start treating yourself straight away with our luxury redemption partners or make a donation to charity.
When you join, you'll also be automatically enrolled onto Applause, our loyalty scheme for hotel guests, with perks including 10% off your room, late check-out and a £5 food & drink credit with every leisure stay.