The Principal London announces 16 April opening

March 02, 2018

PRINCIPAL today (2 March 2018) announced that The Principal London will open on Monday 16 April 2018. The latest addition to the PRINCIPAL portfolio of urban lifestyle hotels, The Principal London has undergone an £85 million refurbishment to restore to its former glory what was the Hotel Russell, a Grade II* listed building designed by Charles Fitzroy Doll and occupying the eastern flank of Russell Square in London’s literary heart, Bloomsbury.

The hotel is steeped in history, having first opened its doors in 1898. Visitors are ‘greeted’ by four iconic British Queens – Elizabeth I, Mary II, Anne and Victoria – guarding the entrance. Throughout guests will find a marriage of striking original features with elegant contemporary interiors, designed by Tara Bernerd & Partners and Russell Sage Studio, to pay homage to the building’s illustrious history whilst providing stylish luxury and functionality for guests.

The hotel’s impressive events spaces are well-equipped for both business and leisure. From the 450 capacity ballroom which has been lovingly restored and is set to become one of the most desirable private spaces in London, to the eight additional meeting and events spaces ranging in capacity from six to 90, each room has been finished to the highest of standards and incorporates the latest AV technology, supported by the company’s innovative Smart Space meetings concept.

Guests can enjoy a range of dining and entertaining options. At the heart of The Principal London is the Palm Court, a 'living room' for Londoners and hotel guests alike. Burr & Co., a coffeehouse, will be open for breakfast and throughout the day, whilst Fitz’s bar is the perfect backdrop for glamorous evening drinks. Neptune restaurant, in partnership with Brett Redman and Margaret Crow, will appeal to foodies and fashionistas alike; quirky and full of theatre.

Paul Walters, General Manager at The Principal London comments, ‘We’re delighted to announce the opening date for The Principal London and are itching to share with our guests the stunning results of our restoration and refurbishment. The hotel sets a new standard for modern luxury in Bloomsbury and is exactly what business travellers and meeting hosts need, including easy accessibility thanks to Russell Square tube station being on our doorstep.”