Principal Hotel Company Launches New Meetings and Events Offer

September 21, 2017

Principal Hotel Company, a collection of over 35 properties throughout the UK under the PRINCIPAL and De Vere brands, today announced it has launched a new meetings and events product, Smart Space.

The initiative will be rolled out across the portfolio in a phased approach and is comprised of nine service features which together have been designed to offer a highly responsive, personalised meetings and events service.

Smart Space’s features cover everything from a live availability booking service to truly tech-savvy support, with up to 1Gb super-fast Wi-Fi, interactive displays and an on-site team of friendly experts to help overcome any tech issues a client may face.

Whether it’s a meeting for 10 in an executive boardroom at The Principal Manchester, or a training session for 60 at De Vere Grand Connaught Rooms, delegates will receive the same exceptional experience at every venue.

Tony Troy, Chief Executive Officer at Principal Hotel Company, commented: “We are delighted to launch Smart Space. A huge amount of work has been put in to creating our streamlined meeting and events offering, delivering a future fit service that ensures every experience with us is memorable. As well as ensuring the functional elements of any event are of the highest standards, Smart Space also ensures that our guests benefit from these new initiatives following a significant financial investment and refurbishment across the group.

“For example, a new menu of high quality, nutritional food has been introduced, in collaboration with Wendy Martinson OBE (also lead nutritionist for Great Britain’s rowing team); we’ve introduced independent Burr & Co. coffee shop breakout areas and we have also enhanced our inspiring outdoor spaces, with high-speed outdoor Wi-Fi available up to 100m from the property, outdoor kitchens, sculptures and discovery trails amongst other things. This is all aimed at ensuring every client can easily tailor their meetings and events to maximise output.”

Smart Space’s nine service features promise ease of booking; inspirational meeting rooms – be that a bright and contemporary training space or an executive boardroom with nods to the property’s heritage; a personal conference host; tech-savvy support; new Burr & Co. breakout areas; new nutritionally balanced delegate menus; the Principal Hotel Company’s three existing rewards programmes – Applause Rewards, ShowTime Rewards and Trainers’ Club; inspiring outdoor spaces and access to a team of specialists to help ensure delegates get moving and remain motivated throughout the day.

By partnering with Wendy Martinson OBE, the team has developed new conference menus and will now be able to offer nutritional values for each dish, a ground-breaking initiative for the industry. These new balanced menus are designed for those with a busy yet healthy lifestyle and to ensure delegates remain energised throughout the day. Wendy is also developing the Company’s Burr & Co. offering, introducing a selection of artisan light bites and nutritionally balanced snacks.

Smart Space is already available at a number of flagship properties across the portfolio, including at De Vere Beaumont Estate, Berkshire, De Vere Latimer Estate, Chesham, Buckinghamshire, De Vere Wotton House, Surrey, De Vere Grand Connaught Rooms, Covent Garden, Principal Manchester, Principal York, Principal Edinburgh George Street and Principal Edinburgh Charlotte Square, and will be rolled out across further properties in the portfolio in the coming months.


For more information on Smart Space, visit

For more information on The Principal Hotel Company, visit