bingo

Book direct for best rates, guaranteed:

  • 10% off best rates available anywhere else
  • complimentary late check out
  • £10 to spend in the bar
  • express check-in and departure
book now

The Principal London - opening 16 April 2018

bingo

Book direct for best rates, guaranteed:

  • 10% off best rates available anywhere else
  • complimentary late check out
  • £10 to spend in the bar
  • express check-in and departure
book now
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Add a second room

To book 10 rooms or more, please https://www.phcompany.com/principal/london-hotel/contact/

London's most literary neighbourhood

The Principal London is a Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The recent opening of the 334-room hotel has restored the original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.

The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898. Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside The Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history whilst providing stylish form and function for the modern traveller.

The opening of The Principal London has created a hub not only for its guests but also for Londoners who have a passion for great food, fabulous cocktails and memorable nights in the city. It will offer a variety of spaces for drinking, dining and partying that will – much like PRINCIPAL hotels themselves – be distinct from each other and unique in their offering.

Download our fact sheet here or view our flip book.

Rooms & suites

The Principal London has a choice of rooms that range from City Singles to the Principal suite. The Principal suite has one bedroom facing Russell Square and occupies 85 sq. m. All have been beautifully designed by Tara Bernerd & Partners. 

Eating & drinking

At the heart of The Principal London is the Palm Court, a 'living room' for Londoners and hotel guests alike. For glamorous nights out head to Fitz's bar, or dine at our neighbourhood restaurant, Neptune.

Meetings & events

The Ballroom at The Principal London holds up to 450 people and has the wow factor you'd expect of a grande dame hotel. Eight additional meeting and event spaces combine elegant good looks with smart AV and IT.

The Principal London: read all about it

Discover the stories behind The Principal London from George the lucky dragon to the four queens flanking the entrance.

1-8 Russell Square, London WC1B 5BE

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