London's most literary neighbourhood
The Principal London is a Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel on 16 April 2018 will restore the original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898. Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside The Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history whilst providing stylish form and function for the modern traveller.
The opening of The Principal London will create a hub not only for its guests but also for Londoners who have a passion for great food, fabulous cocktails and memorable nights in the city. It will offer a variety of spaces for drinking, dining and partying that will – much like PRINCIPAL hotels themselves – be distinct from each other and unique in their offering.