PRINCIPAL is a collection of award-winning hotels in city centre locations the length and breadth of Britain. Many of them occupy heritage, grande dame buildings; all of them are distinctive in their own way.
An ongoing investment of more than £200 million is transforming our hotels, upgrading the bedrooms and introducing quirky, British finishing touches from tuck boxes to toiletries.
PRINCIPAL — exclusively for everyone. View hotel directory
Kimpton Fitzroy London - now open
A Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel has restored this original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
EDINBURGHCHARLOTTE SQUARE
A landmark Edinburgh hotel overlooking The UNESCO World Heritage Site of Charlotte Square
EDINBURGHGEORGE STREET
Rich in heritage with plenty of charm. Just a few minutes from Waverley Station and all Edinburgh has to offer.
PRINCIPAL YORK
The former Royal Station Hotel has been restored to glory. Adjacent to York Station and minutes away from the centre.
GLASGOW
This landmark hotel, adjacent to one of the country’s most beautiful railway stations, is a Glasgow institution.
voco St. David’s Cardiff
An impressive five-star hotel and spa on the waterfront at Cardiff Bay, with panoramic sea views.
LEEDS
This grade-II hotel has been welcoming guests since 1898, the same year that Kimpton Fitzroy London originally opened.
BIRMINGHAM
In one of Birmingham’s most iconic buildings, The Grand on Colmore Row, there will be a new, 180-room hotel with ballroom, restaurant and bar, spa and rooftop infinity pool.
LIVERPOOL
One of the best interwar classical buildings in the country, the former Martins Bank headquarters will be converted into a 150-room luxury hotel, with a spa, pool, restaurants and bars.