PRINCIPAL is a collection of award-winning hotels in city centre locations the length and breadth of Britain. Many of them occupy heritage, grande dame buildings; all of them are distinctive in their own way.
An ongoing investment of more than £200 million is transforming our hotels, upgrading the bedrooms and introducing quirky, British finishing touches from tuck boxes to toiletries.
PRINCIPAL — exclusively for everyone.
Kimpton Fitzroy London - now open
A Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel has restored this original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
voco St. David’s Cardiff
Set on Cardiff Bay's waterfront, voco© St David's Cardiff makes a bold statement, with its glass-fronted façade, private balconies, floor-to-ceiling windows, and coastal setting. Recently presented with a 2017 Gold Award by Visit Wales, voco© St David's Cardiff hotel offers a luxurious retreat from which to explore Wales' capital city.
PRINCIPALEDINBURGHCHARLOTTE SQUARE
A landmark Edinburgh hotel overlooking The UNESCO World Heritage Site of Charlotte Square
PRINCIPALEDINBURGHGEORGE STREET
Rich in heritage with plenty of charm. Just a few minutes from Waverley Station and all Edinburgh has to offer.
PRINCIPALYORK
The former Royal Station Hotel has been restored to glory. Adjacent to York Station and minutes away from the centre.
PRINCIPALGLASGOWBLYTHSWOOD SQUARE
The former home of the Scottish Royal Automobile Club, this landmark hotel is the only five-star in the city.
WOTTON HOUSE
De Vere Wotton House hotel near Dorking, is an estate like no other. In what was once the former seat of the Evelyn family, this 17th-century house has a long tradition of entertaining guests.
LEEDSTHE MET HOTEL
This grade-II hotel has been welcoming guests since 1898, the same year that Kimpton Fitzroy London originally opened.
BIRMINGHAM
In one of Birmingham’s most iconic buildings, The Grand on Colmore Row, there will be a new, 180-room hotel with ballroom, restaurant and bar, spa and rooftop infinity pool.