PRINCIPAL is a collection of award-winning hotels in city centre locations the length and breadth of Britain. Many of them occupy heritage, grande dame buildings; all of them are distinctive in their own way.
An ongoing investment of more than £200 million is transforming our hotels, upgrading the bedrooms and introducing quirky, British finishing touches from tuck boxes to toiletries.
PRINCIPAL — exclusively for everyone.
Kimpton Fitzroy London - now open
A Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel has restored this original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
voco St. David’s Cardiff - now open
Set on Cardiff Bay's waterfront, voco© St David's Cardiff makes a bold statement, with its glass-fronted façade, private balconies, floor-to-ceiling windows, and coastal setting. Recently presented with a 2017 Gold Award by Visit Wales, voco© St David's Cardiff hotel offers a luxurious retreat from which to explore Wales' capital city.
PRINCIPALEDINBURGHGEORGE STREET
Rich in heritage with plenty of charm. Just a few minutes from Waverley Station and all Edinburgh has to offer.
PRINCIPALMANCHESTER
Victorian Gothic architecture and a warm welcome in the heart of the city. Opposite Oxford Road Station.
PRINCIPALGLASGOWBLYTHSWOOD SQUARE
The former home of the Scottish Royal Automobile Club, this landmark hotel is the only five-star in the city.
GLASGOWGRAND CENTRAL HOTEL
This landmark hotel, adjacent to one of the country’s most beautiful railway stations, is a Glasgow institution.
WOTTON HOUSE
De Vere Wotton House hotel near Dorking, is an estate like no other. In what was once the former seat of the Evelyn family, this 17th-century house has a long tradition of entertaining guests.
PRINCIPALOXFORD SPIRES
A stroll through the grounds and along the river will take you to the heart of England’s most prestigious university town.